课程
Education for Business Growth
Designed by Babson College, the nation’s top-ranked entrepreneurship school, the Goldman Sachs 10,000小型企业课程侧重于小型企业经理可以立即在公司内付诸行动的实用技能. Over the course of the program, small business owners will gain the skills needed to recognize new opportunities, 拥抱能够促进业务增长的实践,并最终为他们的业务制定定制的增长计划.
课程分为9个模块和4个面向小企业管理培训的诊所, each of which includes classroom discussion, peer learning exercises, skill building and experiential applications. An integrated portfolio of business services — including one-on-one business advice, legal and financial clinics, and networking opportunities — complements classroom activities.
Module 1: You and Your Business
开场模块向小企业主介绍该项目以及他们将为之努力的发展计划. After meeting faculty, business service providers and fellow small business owners, 参与者将立即开始与他们的同伴一起工作,并参加扩展他们成长愿景的练习. 我们将讨论与业务发展相关的可预测和不可预测的问题,并帮助参与者确定哪些具体指标最适合衡量其业务的成功.
Module 2: Growth and Opportunities
Refine and articulate the business growth opportunity
In our second module, we will introduce techniques for identifying and creating opportunities for business growth. Participants will identify sources of innovation for their businesses; develop, analyze and understand the competitive landscape for their businesses and industries; and learn how to determine if a new business concept is a “good idea,” or a viable business opportunity.
Clinic: Financial Statements
这个实践课程帮助参与者更熟悉三种基本的财务报表,以及如何理解和解释关键数字. 参与者也有机会进行财务分析,为模块3做准备.
Module 3: Money and Metrics
Develop and forecast financial statements for growth
Financial literacy is essential to growing a business. 在这个模块中, we build on the fundamentals of financial statement design and construction. 然后,参与者评估其业务的财务和运营现实,并开发分析和预测方法,以计划和监控其业务的增长.
Clinic: You Are the Lender
Participants take a step into the lender’s shoes to evaluate small business loan applications. 我们向参与者展示贷款人寻找的危险信号,并帮助他们准备贷款申请所需的号码和文件. 该诊所还包括与当地贷款人的小组会议,他们可以回答具体的小企业问题.
Module 4: You Are the Leader
Develop and enhance leadership skills
许多小企业主正在寻求走出日常的业务运作,成为一个更具战略和有效的领导者. 在这个模块中, 参与者将更好地了解他们的个人领导风格如何影响他们的团队和业务,然后确定机会来增强或调整他们的方法,以实现更强的业务成果.
Module 5: It’s the People
Build and sustain a healthy organization
本模块的重点是发展员工和建立一个既能支持增长又能维持参与者对公司愿景的组织. In addition to recruiting and hiring best practices, 我们就如何发展积极的企业文化,以反映小企业主的价值观和目标提供建议.
诊所:法律
当地律师讨论就业法的基本知识,并建议小企业主如何在招聘和解雇过程中保护自己. 参与者还有机会与律师一对一地坐下来解决他们当前的法律问题.
Module 6: Marketing and Selling
Understand your customers’ needs
Growth can only occur with a strong marketing and sales effort. This module focuses on understanding customer needs, target markets and the competition. 参与者学习销售和市场营销的基础知识,并讨论如何制定和执行有效的营销计划. 这个高度互动的模块还包括一个社交媒体营销小组讨论和练习,以帮助参与者准备和交付销售推销.
Clinic: Negotiations
Knowing when to stand your ground and when to budge can make a good deal great. 在这个诊所里, 参与者学习谈判的动态,并制定有效的战略,通过合作创造价值.
Clinic: Digital Marketing
Adjust your business strategy to become part of the digital age. 该诊所将为参与者提供机会来评估他们的网站,并通过学习利用社交媒体来规划他们的发展.
Module 7: Strategic Growth through Operations
Increase operational efficiencies, improve profitability
Processes are central to everything a business does. 在这个模块中, participants evaluate their current operational processes, including workflow and logistics, to better understand and map key components of their business’s operations. 参与者还将学习如何授权员工对运营中的某些流程负责.
Module 8: Being Bankable
融资增长
在本模块中,我们将回顾小企业可获得的不同类型的融资,并帮助参与者了解哪种融资来源最适合他们的业务. 我们讨论了与当地机构保持重要融资关系的价值,并帮助参与者变得更“可融资”.” In addition to examining the intricacies of raising capital, 我们退后一步,就如何评估和评估他们的公司以及未来业务增长所需的资源提供指导.
Module 9: Action for Growth
Sharing the growth plan
During the final session of the 10KSB curriculum, 参与者有机会展示他们的发展计划,并在磨练和准备实施他们的战略时从他们的商业顾问和同行那里得到反馈. We discuss the role of external business advisors (e.g., mentors, consultants, advisory boards) and introduce the program’s alumni program. 我们还将重新审视可能的退出策略,并就如何选择和执行退出策略提供指导.